A huge myth in business is that you have to grow a "following." A following isn't what you need. Followers never take action. They spectate. Criticize. Idolize. One minute they love you, the next, hate you. Then they've moved onto the next person to "follow." And where they go and their opinion doesn't matter. Your concern should be if the people around you ever take action.
There is a difference between can't and won't. There is a difference between can't and I presently struggle with. In my house, can't is like a bad word. Because words don't have meaning without context. Let me explain.
You see, hurt people, hurt people. But you can't take it personal. Haters used to destroy me. Growing up as a people pleaser, I was WRECKED if someone didn't like me. In fact, I wanted people to like me so much that I forgot who I was. I forgot what I wanted. I forgot about my own needs and my health. Forget path of purpose, I didn't think that far. And it costs me a lot of time, happiness, and memories.
As a wellness and business coach, I eat right. I exercise. I sleep, (most nights that my four year old doesn't interrupt from a potty training accident, or I awake from my husband's snoring). I read personal development books, and listen to podcasts that fuel my brain. I'm a savage learner of all things content, technology, launches, marketing and digital strategies in the online space. How could my body and mind be so full, yet I felt so malnourished?
It's not your products, it's not your logo, or even your intellectual property. It's not making sure you're productive. We grind in our business worrying if we're doing enough. Are we ticking things off our lists, balancing our books, learning enough. Are we positioning ourselves enough and saying the right things? It's not learning, positioning, productivity, products. (Although they are insanely important.) The number one asset in business, is what my 4 year old likes to call adults, "Humans.
The life of your business, through it's ebbs and flows, through teammates, product launches, and ideas, You can count on one thing. You are in control of what you offer your ideal clients.
Let's be honest. You see all these hot bods on Instagram and you think they have it all figured out. You see the highlight reel on Facebook of people smashing their workouts, dropping dress sizes, and eating lettuce, And you can't cope. You can't ever imagine a day where you look in the mirror and say, "Damn. I'm sexy." Or maybe you do, but then one "bad" choice in food sends you down a tunnel of sabotage. I'm here to turn on the lights in that tunnel and pull you out.
Clearing, cleansing, letting go, call it what you will. We all need to do it, but I kept coming back to the HOWWWWWWWWWW. How do I do it? Meditate. I struggle. Journal. WHO HONESTLY HAS TIME FOR THAT? Don't get me wrong I brain dump, but journal through my issues. 30 Years, This could take awhile. I never knew where to START. And perhaps the fear of starting, brought out fears of what I would uncover.
"So let me tell you a story about what happened to me today......" What's your first gut reaction when you hear those words?" "Oh Christ, here we go." Then the internal dialogue kicks in, "How freaking long is this going to take? I have to pick up the kids, make those calls, groceries..." And you, as the listener, have missed the point of the message.
It's not your lack of focus. It's not social media. It's not your email. It's not the dishes in the sink or the laundry in the basket. It's not the dog that's begging you for a walk. It's not that you don't know enough. Here's the real reason you're holding back...
Weekly podcast interviews and inspiration to make this week better than the last!
Check out my latest blog post of the week.
Get weekly income generating tips and replays of podcasts, Facebook lives, and blogs.
Book a 30 minute Strategy Session for $97Do you have a very specific question and want expert support? We can cover content and digital marketing strategies around your launches, products and programs, up-sells and downsells, social media, sales videos, paid advertising, keynote speeches, workshops and more. |
|
